Jason “Freee” Luce — homeJason “Freee” Luce
Jason “Freee” Luce — N° 01 — Portfolio, 2026
Jason “Freee” Luce — home
JASON“Freee”LUCE

Multifaceted Creative Entrepreneur

Expression creates identity. Ownership creates freedom. Community creates greatness.

My mission is to transform creative expression into businesses, communities and opportunities that inspire people to pursue excellence, define themselves freely and build greater abundance together.

About →
N° 02 — Why I create

Freee is the freedom to move beyond social expectations, define yourself and express who you are becoming.

I use movement to express, grooming to transform, image to communicate, education to empower, business to build and culture to connect.

Read the manifesto →
Interior of Loop Barbershop in Montréal
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N° 03 — Loop Barbershop

Loop

Grooming as craft, confidence and ownership. Loop is where image, culture and professional excellence meet in the chair.

Ventures →
N° 04 — Afroavenir

Afroavenir

A cultural platform building visibility, professional development, booking, monetization and opportunity for Black, Afrodescendant, ethnocultural and immigrant artists.

Ventures →
Afroavenir community event with artists and cultural workers
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N° 05 — Selected work

Portfolio

View all work →
Wave haircut and beard grooming at Loop Barbershop
Ventures
01 · Ventures—

Loop Barbershop

Grooming as craft, confidence and ownership.

Role — Co-owner · Barber · Builder

Jason Luce speaking at an Afroavenir community event
Ventures
02 · Ventures—

Afroavenir

A cultural platform for Black, Afrodescendant, ethnocultural and immigrant artists.

Role — Founder · Cultural Entrepreneur

Jason Luce teaching barbering techniques at CK Academy
Education
03 · Education—

CK Academy

Mentorship for aspiring barbers.

Role — Educator

N° 08 — Image · Content

Services

  1. 01

    Barbering

    Professional grooming and barbering services through Loop.

  2. 02

    Men's Image Consulting

    Guidance connecting grooming, style, identity, presence and personal positioning.

  3. 03

    Become a Barber

    Education and mentorship for aspiring barbers through CK Academy.

  4. 04

    Dance and Performance

    Dance performances and movement-based artistic collaborations.

  5. 05

    Content and Brand Partnerships

    Collaborations involving grooming, fashion, culture, image, entrepreneurship and visual storytelling.

  6. 06

    Speaking and Workshops

    Image and confidence, creative entrepreneurship, barbering as a career, discipline and excellence.

N° 10 — Work with me

Expression creates identity. Ownership creates freedom. Community creates greatness.

Craft, image, performance and cultural work — taken on where purpose and community meet.

Start a conversation →