N° W — Work

Case studies across six practices.

A focused overview of ventures, movement, grooming, image, education and content.

Wave haircut and beard grooming at Loop Barbershop
Ventures
01 · Ventures

Loop Barbershop

Grooming as craft, confidence and ownership.

RoleCo-owner · Barber · Builder

Jason Luce speaking at an Afroavenir community event
Ventures
02 · Ventures

Afroavenir

A cultural platform for Black, Afrodescendant, ethnocultural and immigrant artists.

RoleFounder · Cultural Entrepreneur

Jason Luce teaching barbering techniques at CK Academy
Education
03 · Education

CK Academy

Mentorship for aspiring barbers.

RoleEducator

Jason Luce outdoors in Montréal
Movement
04 · Movement

Dance Practice

Expression, discipline, presence and cultural identity.

RoleDancer

Jason Luce in an editorial tailored look
Image
05 · Image

Men's Image

Style as intentional communication of identity.

RoleImage Consultant

Portrait of Jason Luce
Content
06 · Content

Editorial Content

Editorial storytelling around image and transformation.

RoleCreator · Director